Define the theoretical concept of the variables and measurement of the
variables in theoretical model based on previous research.
- Build Vietnamese version of the questionnaire by translating the scales from
English to Vietnamese.
- Translate Vietnamese version back to English to compare and amend the
Vietnamese version.
- Vietnamese questionnaire was given to 10 subjects in which 10 are women
entrepreneurs, 02 are experts in the field of research about Entrepreneurial success to
assess, comment to ensure that there is no misunderstanding in words and contents of
questions. The results are used to adjust sentences, ideas in the questionnaire to be more
clear and correct
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l becoming an entrepreneur rather
than a predictor of Entrepreneurial success.
- Basic resource theory: Basic resource theory is related to human capital and
financial capital for entrepreneurial process and success. Human capital is related to
education level, previous work experience Financial capital is related to financial
capability and level of financial capital mobilization for entrepreneurship.
- Social capital theory: Social capital of entrepreneurs is defined as the value
attached to their social network or the relationship with other entrepreneurs. Social
capital includes social network and the mobilized resources from that.
- Entrepreneurial environment theory: Entrepreneurial environment includes
existing resources, universities and nearby research institutions, government
intervention and people's attitudes toward entrepreneurial activities.
Each theory will explain some factors affecting entrepreneurs’ entrepreneurial
success. Explanation of the factors affecting entrepreneurial success from the research
theories also encountered many disagreements about the research results in different
research contexts and subjects. Research results in this research subject and context is
not applicable for another research subject and context.
1.3. Overview of research on Entrepreneurial success of women entrepreneurs
1.3.1. Entrepreneurship of women entrepreneurs
- Women entrepreneurs: Women who start business are called women
entrepreneurs when they perform entrepreneurship, which means they establish and
operates a new enterprise. Basically, these activities are related identify opportunities,
mobilize resources to develop a new enterprise, continue activities to create growth
and successful development of these enterprises.
- Reasons for Entrepreneurship of women entrepreneurs: A model by Orhan and
Scott (2001) explained reasons for Entrepreneurship of women entrepreneurs are
originated from from "push" and "pull" factors. According to this theory, the impact
from environmental circumstances and individual awareness creates factors that
motivate women to become entrepreneurs on both positive and negative sides. The
reason to motivate Entrepreneurship of women entrepreneurs are different, leading to
the business objectives and success viewpoint of women entrepreneurs will be
different in each research context. From that, it leads to the results of the impact of
factors on Entrepreneurial success also will be different in different research context.
- Difference in entrepreneurship between women entrepreneurs and man
entrepreneurs: Analysis showed that there are differences between man entrepreneurs
and women entrepreneurs in terms of entrepreneurial behaviors, financial capital,
differences in social situations and differences in confidence. Therefore, enterprises of
women entrepreneurs are SMEs in traditional business areas. Women entrepreneurs
are limited in accessing to and building business network.
- Entrepreneurship of women entrepreneurs for SMEs: From analyzing
characteristics in Entrepreneurship of women entrepreneurs, enterprises of women
entrepreneurs are usually Small enterprises operating in the traditional field. Because
this scale and business areas is suitable for the capacity of women entrepreneurs,
bringing time flexibility, helping women entrepreneurs to achieve balance between
work and family responsibilities. Research scope of the thesis will focus on research
on Entrepreneurial success of women entrepreneurs for SMEs because this type of
business is specific to Entrepreneurship of women entrepreneurs.
- The role of entrepreneurship of women entrepreneurs in developing economics:
They use mainly locally available materials and simple tools, machines and equipment
that use less capital, they create jobs and participate in vocational training. On the
social side, the creation of SMEs can create a balance between work and family
responsibilities for women entrepreneurs, therefore, contribute to the family and
improve social cohesion.
- The role of women entrepreneurs to Vietnam’s economy: Women entrepreneurs
in Viet Nam are playing an increasingly important role for socio-economic
development in Viet Nam. The contribution of Vietnamese women entrepreneurs is
creating jobs, using many female laborers, contributing to the state budget.
1.3.2. Researching factors affecting Entrepreneurial success of women
entrepreneurs
- Characteristics factors of women entrepreneurs: include demographic
characteristics and personality characteristics. Researches on individual characteristics
are more appropriate to explain how an individual become an entrepreneur than a
successful entrepreneur.
- Resource factors of entrepreneurs include human capital and financial capital
and social capital: Human capital has an important role in Entrepreneurial success of
women entrepreneurs. However, in different research context, the conclusion of each
Human capital factor’s impact on Entrepreneurial success is different. Financial capital
of women entrepreneurs is mainly from individuals, families and friends. Access to
finance to women entrepreneurs is a big trouble. Research on social capital to
Entrepreneurial success of entrepreneurs has not reached consistency. Researches have
not clearly confirmed the impact trend from social capital factors to Entrepreneurial
success of women entrepreneurs. This is also the gap in research on women
entrepreneurs in developing countries.
- Enterprise factors include entrepreneurial orientation and organizational
structure.
Research on the impact of entrepreneurial orientation on Entrepreneurial success
in different enterprises will have different results. To SMEs, generally agree on a trend
to have a positive impact on Entrepreneurial success of entrepreneurs. However,
researches entrepreneurial orientation have not interested in women entrepreneurs.
Organizational structure is recorded to be not researched on women entrepreneurs.
Research results on the impact of factors on Entrepreneurial success are not
consistent, are different in each different research context. Therefore, researching these
factors affecting women entrepreneurs is still the gap for next researches. Especially
research in the context of countries with transitioning and developing economies.
1.3.3 Research on Entrepreneurial success of women entrepreneurs in Viet Nam
Research results on Entrepreneurship of women entrepreneurs in Viet Nam
identify the factors driving entrepreneurial decisions, success factors, and factors that
hinder business of Vietnamese women entrepreneurs. Researches mainly use
qualitative research method. Limitation of researches in Viet Nam is the small sample,
mainly study women entrepreneurs in rural areas, where it is identified that the
motivation for women entrepreneurs’ Entrepreneurial success are “push” factors
derived from the need to force women entrepreneurs to participate in the business.
These research results are not representative of women entrepreneurs in Viet Nam.
Next researches need to focus on objects in both urban and rural areas. Factors from
these research results also need to be reevaluated through quantitative researches to
ensure solid base.
1.3.4. Research gap on Entrepreneurial success of women entrepreneurs in the
context of Vietnam’s economy
- Research context
Researchers on entrepreneurship often observe the effects of processes in
different research contexts. With context changing from developed countries to
developing countries, the concept of Entrepreneurial success of women entrepreneurs’
changes (Bamberger, 2008; Calas et al., 2009) depending on reasons for the decision
of Entrepreneurship of women entrepreneurs.
Measures to identify Entrepreneurial success also have no consistency in
previous researches. The inconsistency is shown in different entrepreneurs, business
size and different research context.
The theory of applied analysis on Entrepreneurial success of entrepreneurs also
is determined to have no consistency in previous researches. Explanation of the factors
affecting entrepreneurial success from the research theories also encountered many
disagreements about the research results in different research contexts and subjects.
- The research model about Entrepreneurship of women entrepreneurs
Some researches specify that the research model about Entrepreneurial success
of women entrepreneurs is different from the research model about man entrepreneurs
(Bird and Brush, 2002). The research model about Entrepreneurial success of women
entrepreneurs have no consistency between previous researches. Previous researches
mainly focus on explaining characteristics factors of entrepreneurs. These factors are
suitable to explain how an individual become an entrepreneur than a successful
entrepreneur.
- The practical gap in the context of Vietnam’s economy
From researches on Entrepreneurship and Entrepreneurial success of
Vietnamese women entrepreneurs mainly focusing on small enterprises in rural areas
of Viet Nam. The assumptions about the reason of Entrepreneurship of women
entrepreneurs are quite similar from their desire for income and satisfaction - personal
freedom. Participation in entrepreneurial social networks helps women entrepreneurs
become more effective. In addition, studies also identify the support from knowledge
training or financial support to help women entrepreneurs develop their business
activities. However, Vietnamese women entrepreneurs face obstacles such as access to
support programs from the government and training organizations, capital and
opportunities to connect with business networks. Women entrepreneurs also face
competitive pressure, unreliable employees.
Researches on women entrepreneurs in Viet are incomplete, not representative
of Vietnamese women entrepreneurs because they focus on researching mainly in rural
areas. Research results are determined through qualitative research method. The above
research results need to be verified by quantitative method in next researches.
Therefore, research on Entrepreneurial success of Vietnamese women entrepreneurs
still has the practical gap and comprehensive research is needed. Therefore, the thesis
focuses on Entrepreneurial success of Vietnamese women entrepreneurs.
CHAPTER 2. THEORETICAL BASES, THE RESEARCH MODEL AND
HYPOTHESES OF FACTORS AFFECTING ENTREPRENEURIAL SUCCESS OF
WOMEN ENTREPRENEURS IN VIET NAM
2.1. Theoretical bases about Entrepreneurial success of women entrepreneurs
2.1.1. Concepts and definitions of Entrepreneurial success of women
entrepreneurs
- SMEs concept: In the research scope of the thesis, SMEs is identified by the
author according to Decree 56/2009/ND-CP supporting the development of SMEs.
- SMEs of women entrepreneurs: Vietnamese women entrepreneurs’ enterprises
are women-owned enterprises and have been established and operated from 3 to 7
years. The thesis determined the time period from 3 to 7. This is the determined time
for women entrepreneurs’ enterprises to successfully survive in entrepreneurship
period.
- Defining Entrepreneurial success of women entrepreneurs to SMEs: The
method of determining Entrepreneurial success of women entrepreneurs is determined
to be a newly established enterprise in operations and achieve the performance goals
of SMEs. The performance of SMEs is determined by financial and non-financial
indicators, focusing on basic growth indicators such as market share, sales, profits,
customers, and employees.
- Research theory about Entrepreneurial success of women entrepreneurs:
Research objective is to focus on researching resource factors of women entrepreneurs
and enterprises to Entrepreneurial success of women entrepreneurs in Viet Nam.
Therefore, the main research theory of the thesis is basic resource theory, combined
with other research theories such as social capital theory, the theory of entrepreneurial
environment to identify a set of factors affecting Entrepreneurial success of women
entrepreneurs in Viet Nam.
Basic resource theory and entrepreneurial environment theory identified the
factor Human capital, Financial capital and Access to finance. Basic resource theory
and social capital theory identified the factor Networking capability. Basic resource
theory identify the resources of enterprises created by women entrepreneurs such as
Entrepreneurial orientation and Organizational structure. These factors will be
analyzed in more detail in the later sections of the thesis.
- The research model on Entrepreneurial success of women entrepreneurs:
The author used a model by Bosma to be the base for building a model about
Entrepreneurial success of women entrepreneurs in Viet Nam in SMEs, choosing
two factor groups belonging to entrepreneurs and enterprises in the research on
Entrepreneurial success of women entrepreneurs. Because the model by Bosma is
suitable for the objectives of the thesis. However, based on research overview, the
author will choose suitable research factors for present research context in Viet
Nam.
2.2. Propose the research model and research hypotheses on factors affecting
Entrepreneurial success of women entrepreneurs in Viet Nam
2.2.1. Research model
Figure 2.2. Research model of the thesis
(Source: The author’s recommendation)
2.2.2. Hypotheses
Table 2.2. Consolidation table of research hypotheses
Hypothesis Contents
H1 Human capital has a positive effect with Entrepreneurial success of
women entrepreneurs in Viet Nam
H2 Financial capital has a positive effect with Entrepreneurial success of
women entrepreneurs in Viet Nam
H3 Easy access to finance has a positive effect with Entrepreneurial success
Human capital
Financial capital
Access to finance
Networking capability
Organizational structure
Entrepreneurial orientation
Entrepreneurial
success
Control variables
- Age
- Family background
- Marital status
- Education level
- Field of activity
- Area of activity
of women entrepreneurs in Viet Nam
H4 Networking capability has a positive effect with Entrepreneurial success
of women entrepreneurs in Viet Nam
H5 Entrepreneurial orientation has a positive effect with Entrepreneurial
success of women entrepreneurs in Viet Nam
H6 Organizational structure has a positive effect with Entrepreneurial
success of women entrepreneurs in Viet Nam
CHAPTER 3. RESEARCH METHOD
3.1. Research design
3.1.1. Research method
Research process has three steps which are qualitative research, preliminary
quantitative research and official quantitative research.
Table 3.1. Research method
Step Method Technique Time
1 Qualitative research In-depth interview 02 months (October and
December 2017)
2
Preliminary
quantitative research
Collect data via
questionnaire
02 months (January and
February 2018
3
Official quantitative
research
Collect data via
questionnaire
05 months (March to July
2018)
3.1.2 Process of building the questionnaire
- Define the theoretical concept of the variables and measurement of the
variables in theoretical model based on previous research.
- Build Vietnamese version of the questionnaire by translating the scales from
English to Vietnamese.
- Translate Vietnamese version back to English to compare and amend the
Vietnamese version.
- Vietnamese questionnaire was given to 10 subjects in which 10 are women
entrepreneurs, 02 are experts in the field of research about Entrepreneurial success to
assess, comment to ensure that there is no misunderstanding in words and contents of
questions. The results are used to adjust sentences, ideas in the questionnaire to be more
clear and correct.
3.1.3. Research sample
- Overall research sample: Overall research sample of the thesis are Vietnamese
women entrepreneurs but limited to SMEs.
- Choosing research sample: Research samples are 230 or more observations.
The author built an initial sample of 800 observations. The author made a list of
operating SMEs of women entrepreneurs (women-owned SMEs operating from 3 to 7
years) based on the Ministry of Planning and Investment's documents, then checked
operation status of these enterprises at local tax authorities. Areas with the number of
people interviewed are: Hanoi 200 women entrepreneurs, Ho Chi Minh City 200, Hai
Phong 100, Nam Dinh 30, Bac Ninh 20, Hung Yen 20, Hai Duong 30, Vinh Phuc 20,
Hoa Binh 20, Da Nang 100, Can Tho 30, Binh Duong 30. To achieve a high success
rate in collecting data, the author used relationships such as friends and relatives to
directly distribute questionnaires. Some questionnaires will be distributed email for
places without direct survey assistance.
3.1.4 The scale of research variables
3.1.4.1. Dependent variable – Entrepreneurial success or performance
The scale of Entrepreneurial success includes 05 observed variables built from
reference of the research by Calontone et al., (2002), Keskin (2006); Lin et al. (2008),
Suliynato and Rahab (2012). The author has adjusted these scales to be suitable with
the research topic.
3.1.4.2 Independent variables – Factors affecting Entrepreneurial success
(1) Human capital
The scale of human capital includes 04 observed variables built from reference of
the research by Huang (2014). The author has adjusted these scales to be suitable with
the research topic.
(2) Financial capital
The scale of financial capital includes 04 observed variables built from reference
of the research by Winborg & Landstrom (2000), Chen et al. (2009). The author has
adjusted these scales to be suitable with the research topic.
(3) Access to finance
The scale of access to finance includes 10 observed variables built from reference
of the research by Claessens (2006); Beck et al. (2008), Ardic et al. (2011). The author
has adjusted these scales to be suitable with the research.
(4) Networking capability
The scale of Networking capability includes 07 observed variables built from
reference of the research by Ostgaard and Birley (1994) Baron and Markman (2000),
Lee et al. (2001), and Chen et al. (2009). The author has adjusted these scales to be
suitable with the research.
(5) Entrepreneurial orientation (or Entrepreneurial strategy)
The scale of entrepreneurial orientation includes 09 observed variables built from
reference of the research by Covin and Slevin (1988). The author has adjusted these
scales to be suitable with the research topic.
(6) Organizational structure
The scale of organizational structure includes 08 observed variables built from
reference of the research by Covin and Slevin (1988). The author has adjusted these
scales to be suitable with the research.
3.2. Qualitative research
3.2.1. In-depth interview objectives
The objectives of in-depth interview are to test and screen independent variables
and initially specify the relationship between independent variables and the dependent
variable. The next step after in-depth interview is to test the rationality of the scale to
see if it is suitable for Vietnamese conditions.
3.2.2. In-depth interview method
3.2.2.1. In-depth interview subjects
In-depth interview subjects are:
- 10 women entrepreneurs in SMEs in Ha Noi area selected by non-probability
method.
- 02 Reputable experts in the field of research and training about Entrepreneurial
success.
3.2.2.2. Data collection and processing
Based on qualitative research objectives, the author designed a discussion layout
including many open questions related to the research model and scales.
Interviews are conducted at home or in the enterprises of the interview subjects.
Each interview lasts for an average time of 45 minutes for all questions in the
questionnaire. The technique is observed and direct discussed.
The contents of the interviews are recorded, stored and encrypted in computers.
This content is removed and analyzed to draw conclusions. The conclusion is based on
a general opinion of the interviewees with similar views. The results found will be
compared with the original theoretical model to determine the official model for the
research.
3.2.3. Qualitative research results
* Research variables
Through qualitative research, independent variables have been screened and
tested in its relationship with the dependent variable, independent variables are kept
and continued to be studied.
* Variables scale
Through qualitative research, some observed variables of the scale Access to
finance and networking capability have similar meanings to other observed variables.
With observed variables that have a similar meaning to other observed variables, the
author will consider, and do preliminary quantitative research before removing from
the scale. If in preliminary quantitative research they do not guarantee reliability, the
author will remove observed variables from the scale.
3.2.4. Express and encode the scales
3.3. Quantitative research
3.3.1. Preliminary quantitative research
3.3.1.1. Preliminary research objectives and methods
- Preliminary research objectives: Preliminary research are to assess the
reliability of the scale and eliminate inappropriate observed variables.
- Methods of preliminary quantitative research implementation: Trial survey was
done on 100 survey subjects selected by random sampling method. Preliminary
research results will be used as a data to assess the reliability of observed variables of
the factors affecting Entrepreneurial success of women entrepreneurs.
3.3.1.2. Preliminary quantitative research results
Of the 100 questionnaires collected, 84 were usable, reaching 84%. The
remaining 16 questionnaires are unusable due to lack of information. Preliminary
assessment results of scales have Cronbach's alpha coefficient greater than 0.6, which
means there is reliability and are used in official quantitative research.
The observed variables of the scale Access to Finance such as AF3, AF4, and
AF5 have a correlation variable of components - the total variable is less than 0.3. The
scale Networking Capability with observed variable CN6 has a correlation variable of
components - the total variable is less than 0.3. Therefore, this observed variable does
not guarantee the reliability of the scale. In qualitative research, this observed variable
also overlaps with other observed variables. So the author removes this observation
variable from the scale.
The scale Access to Finance was verified for reliability after the removal of AF3,
AF4 and AF5 variables and the scale Networking Capability was tested again for
reliability after the CN6 variable was removed. The testing results show that the
Cronbach Alpha coefficient of the scale is increased compared to the scale before
eliminating variables. Thus, after preliminary testing, all scales of the model have
Cronbach Alpha coefficient greater than 0.7 and the correlation coefficients of
variables are greater than 0.3. It can be concluded that the selected scale is sufficiently
reliable.
3.3.2. Official quantitative research
3.3.2.1. Official research objectives
- Testing the value of the scale by exploratory factor analysis EFA.
- The reliability of the scale is assessed through Cronbach Alpha's coefficient.
- Multiple regression analysis to test research hypotheses and assess the impact of
independent variables on the dependent variable.
- Testing group comparison by Anova and T test
3.3.2.2. Official research method
After collecting questionnaire answers, the author started to screen questionnaire,
clean the data, encode the necessary information in the questionnaire, input data and
analyze data by SPSS software version 22.
Next, the data that has been cleaned and input into the software will be
analyzed according to the following steps:
(1) Descriptive statistics of collected data by comparing frequencies between
different groups by control variables
(2) Testing the value of the scale by exploratory factor analysis EFA
(3) Assess the reliability of the scale
(4) Analysis of multiple regression models
The multiple regression equation for the original proposed research is as follows:
ES = β0 + β1*HC + β2*FC + β3*AF + β4*CN + β5*EO + β6*OS +
(5) Implement group comparison by Anova and T test between different groups
with components of the structure model to find meaningful differences of some
specific groups.
3.3.2.3. Questionnaire statistics
The au
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