Accounting staff's understanding and support of the highest
management authority for OE measurement, competition, corporate
governance decentralization, and tight corporate structure have a significant
positive effect on the use the financial measures of the Vietnamese
manufacturing enterprises.
- Competitive pressure, tight corporate structure and accounting staff’s
understanding and the highest governor's support for OE measurement have a
positive and positive impact on the using level the metrics customer aspect of
Vietnamese manufacturing enterprises
- Decentralization of corporate governance, tight corporate structure,
flexible corporate structure, and accounting staff’s understanding and the
highest support of the top management in the OE measurement has a positive
effect and same dimension to the extent to which the employee aspect metrics
are used.
- Competitive pressure in the market, decentralization in corporate
governance; tight corporate structure and flexible corporate structure have a
positive and positive impact on the use of internal process aspect metrics of
Vietnamese manufacturing enterprises
                
              
                                            
                                
            
 
            
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nce Scorecard model of Kaplan and Norton (1992) 
The common feature of these models is that there is a combination of 
financial indicators with non-financial indicators and strategy. Outstanding 
among the above models is the Balance Scorecard model which evaluates 
performance under various aspects of Kaplan and Norton (Bourne, 2003). 
Balance Scorecard is out of traditional financial spending, using a balance of 
financial and non-financial indicators to assess the reasons for the success of 
the strategy. Since its introduction up to now, the Balanced scorecard has 
been received and applied by many businesses, and has brought success to 
businesses. 
2.2. Overview of research on the influence of factors on OE 
measures in enterprises. 
2.2.1. Studies on the use of OE measures 
Although there are not many studies on the level of using OE measures, 
the studies related to the level of use and the importance of the measures of 
operational efficiency as a component of the management accounting are 
quite popular. The study of Chenhall and Langfield-Smith (1998), developed 
from the research model of De Meyer (1989) and Miller (1992). In this study, 
the OE measurement system is one of the 5 components of the management 
accounting system: product costing, planning, decision suppor,performance 
evaluation measurement and strategy support. The study shows the 
application level as well as the benefits obtained from the application of OE 
measures of large-scale in Australian enterprises, but Chenhall and 
Langfield-Smith (1998) do not show which factors have affects the level of 
application of operational efficiency measures as well as the degree of 
6 
influence of factors on the degree of application of measures of operational 
efficiency in enterprises. There are also studies on the use of performance 
measures by authors: Abdel-Kader and Luther (2006; 2008), Ahmad and 
Mohamed Zabri (2012), Ahmad and partners (2015). , Pierce and O'Dea 
(1998), Hoque (2004), Kennerley and Neely (2002), Abdel-Maksoud and 
partners. (2005; 2008), Tymon and partners. (1998), Speckbacher (2003), 
Abernethy and partners (2004), Abernethy &Bouwens (2005), Ismail (2007), 
Tran Quoc Viet (2013), Vu Thi Sen (2018). Xiao and partners (2006), 
Nishimura (2003), Sulaiman and partners (2004), Hyvonen (2005), Abdel-
Maksoud and Abdel-Kader (2005; 2007), Gosselin (2005), Gomes and 
partners. ( 2011), Bhimani and Langfield-Smith (2007), Abdel-Maksoud and 
Abdel-Kader (2007). 
2.2.2. The researching works effectedby factors using of OE 
measures 
One of the typical studies related to the effected factors using 
operational efficiency measures is that of Zaman and partners (2016). The 
major contribution of this study is to synthesize the research related to the 
influence of factors on the use of OE measures. In addition, studies suggest 
factors affecting the use of operational efficiency measures such as the 
research of the authors:Amat and partners (1994), Halma and Laats (2002), 
Sulaiman (2003). , Anderson and Larnen (1999), Wu, Boateng and Drury 
(2007), Abdel-Kader and Luther (2008), Subasinghe and AT Fonseka (2010), 
Abdel and partners. (2011), Ahmad Amah (2012), Lee, C, L. & Yang, HJ 
(2011), Doan Ngoc Phi Anh (2012), Chen and aprtners (2014), Sulaiman and 
partners (2015), Blau (1970), Chenhall and Langfield-Smith (1998), Pierce 
and O'Dea (1998), Mohamed Basheikh and Abdel-Maksoud (2005), Lillis 
and van Veen-Dirks (2008), Tran Ngoc Hung (2016), Thai Anh Tuan (2019). 
2.2.3. Conclusions fromworks 
 Firstly, up to now, there have been many studies to find the causes and 
explain differences in the use of management accounting tools. However, 
these studies are mostly done in developed countries. In developing countries 
7 
such as Malaysia, Thailand, Banglades, Jordani, Sri Lanca, etc., there are also 
many studies on the situation of the application of management accounting 
methods and factors influencing the use of management accounting tool has 
been implemented. In Vietnam, up to now there has not been any research on 
the use of OE metrics and the effects of the factors on the use of OE metrics 
in Vietnamese enterprises. 
Second, the studies on the relationship between the factors with the use 
of OE measures in the world are very limited and are often part of the study 
of factors affecting the management accounting application. 
Thirdly, although it has shown the influence of internal and external 
factors on the change of management accounting techniques and the use of 
management accounting in enterprises, these studies do not mention much 
about the effect of factors to the change and the use of operational efficiency 
measures. 
Fourth, in Vietnam, although there have been 2 studies on the effects of 
factors on the management accounting application by Tran Ngoc Hung and 
Thai Anh Tuan, there are no studies on the effects of factors using the OE 
measures in Vietnamese enterprises. Therefore, this is a space for the thesis 
to study the relationship of factors to the use of the OE measures in 
Vietnamese enterprises. 
2.3. The theory studies on the influent factors on the use of OE 
measures in enterprises 
2.3.1. Random theory 
Each business has its own characteristics in terms of operating 
environment, business goals, cultural organization, and operational strategy, 
etc. Therefore, in order to match the objectives, culture and successful 
factors, each enterprise needs its own management accounting system as well 
as its own OE measurement system suitable for the business’s characteristics. 
Therefore, the author uses the random theory as the foundation for his 
research 
8 
2.3.2. Innovative diffusion theory 
The theory of innovative diffusion is one of the oldest social science 
theories. This theory explains how an idea or product acquires power diffuses 
or is accepted by a particular community or social system over time. 
2.3.3. Stakeholders theory 
Business activities not only affect owners and employees, but also 
affect and be associated with the interests of many objects. Stakeholder 
theory serves as a basis for explaining the use / non-use of a firm's OE 
measure. This theory is also the basis for explaining top-management support 
for OE measurement as an independent variable into the research model. 
CHAPTER 3 
THEORY BUILDING AND METHODOLOGY 
3.1. Research design 
According to Hair and partners (2007), research design provides the 
most relevant information to solve research questions or hypotheses. To 
answer research questions and hypotheses, three separate research designs are 
required: explorative studies; descriptive studies; and causalities studies (Hair 
and partners, 2014). 
Explorative studies uses qualitative methods to discover the factors that 
affect the using level the OE measures in enterprises. Descriptive studies is 
used to answer questions about the current status of using OE measures in 
enterprises. In order to answer the question about the effects of factors on the 
use of operational efficiency measures in enterprises, descriptive data is also 
collected for analysis and research on causal relationships between factors in 
the model with the using level the operational efficiency measures. 
3.1.1. Qualitative research 
Qualitative research is done through in-depth interviews with experts to 
select evaluation criteria and factors affecting the using degree evaluation 
criteria in the research model. 
9 
Summary of discussion results with experts on selected independent 
variables in the model is as follows: 
Table 3.1. Summary of discussion results on independent variable 
selection 
Expected models 
Results with 
experts Independent 
variable Original research 
Business size Piercer & O’Dea (1998), Williams 
and Seaman (2001), Xiao (2006), 
Abdel-Kader and Luther (2008), 
Ahmad (2012), Halbouni (2014), 
Al-Omiri and Drury (2007), 
Karanja (2013), etc 
Accept 
Competitive 
pressure 
Bruns and Kaplan (1991), 
Wijewardena, H. and De Zoysa, 
A. (1999), Luther and Longden 
(2001), Chenhall (2003), Doan 
Ngoc Phi Anh (2012), Ahmad 
(2012) 
Accept 
Decentralization 
level 
Doan Ngoc Phi Anh (2012), 
Ahmad (2012) 
Adjust to 
decentralization 
Business structure Grover (1993), Lee & Yang 
(2011) 
Accept 
Activity time Doan Ngoc Phi Anh (2012), 
Karanja (2013) 
Reject 
Join of highest 
governor in OE 
measurement 
Premkumar, (1995), Brown 
(2004), Ahmad (2012) 
Adjust to highest 
support of 
governor to OE 
measurement 
Professional Halma andLaats (2002); Al-Omiri Change to staff 
10 
Expected models 
Results with 
experts Independent 
variable Original research 
qualification of 
accounting staff 
(2003) Ismail and King (2007), 
Allahyari andRamazani (2011), 
Ahmad (2012), Doan Ngoc Phi 
Anh (2102), Halbouni (2014) 
knowledge about 
OE measurement 
3.1.2. Building research hypotheses 
Enterprise size can have an important influence on the way of 
organizing and using OE metrics. 
 Hypothesis H1-1. Company size has a positive influence on the use of 
OE metrics. 
Competition in the market forces businesses to pay attention to OE to 
maintain a competitive advantage with competitors 
Hypothesis H1-2: Competitive pressure has a positive influence on the 
level of using the operational efficiency measures 
Decentralization of decision making raises the need for information to 
make decisions and evaluate OE. The relationship between decentralization 
and the use of operational efficiency measures has been previously studied by 
some scholars and the research results are also very different. 
Hypothesis H1-3: The decentralization in enterprises has a positive 
influence on using degree the operational efficiency measures.. 
The studies of Abernethy and partners, (2004); Langfield-Smith (1997); 
Luft and Shields (2003) showed a close relationship between firm structure 
and the level of using OE measures. 
Hypothesis H1-4. Different business structures have different effects on 
using level the OE metrics. 
11 
The highest understanding of the operational efficiency measurement 
can be a factor affecting using level of the measures of the operational 
efficiency. The governors need information to evaluate, reward and make 
decisions, rise to the need to use OE metrics to meet. 
Hypothesis H1-5. The highest support of governor has a positive effect 
on using level of the OE measures. 
The accountant's understanding of OE measurement can be an 
important factor that facilitates the use of OE metrics. The accountants are 
well trained, have a full understanding of OE measurement, understanding 
the role and impact of each metric on the behavior of managers and the 
success of the business. 
Hypothesis H1-6. The accountant's understanding of OE measurement 
has a positive influence on the level of using the OE metrics. 
3.1.3. Research model 
Applying the random theory, theory of innovation diffusion, 
stakeholder theory, the thesis proposes a research model about influent 
factors on using level of the measures of operational efficiency in the 
Vietnamese enterprises as follows: 
Developed from Ahmad, 2012, Doan, 2012 
Conpetition 
pressure 
Decentralization 
Business 
structure 
Governor’s 
supporting 
Accounting staff's 
understanding 
Scale 
Using level the 
operational 
efficiency measure 
H1
+ 
H2
H3
H4
+
H5
H6
+ 
+ 
+ 
+ 
+ 
12 
In this research model, the dependent variable is the using degree of the 
OE measures in enterprises. The independent variable in this model is the 
factors that can affect the using level OE measures in enterprises. The 
independent variables include: 
• Competitive pressure 
 • Decentralization 
• Business structure 
• The highest rating of governor for the OE measurement 
• The accounting staff's understanding of OE measurement 
• Size of enterprise (control variable) 
The equation reflecting the relationship between the independent 
variables and the expected dependent variable is as follows: 
Yi = β0 + β1X1 + β2X2 + ... βnXn + ɛ 
In which: 
Y: The using level of operational efficiency measures 
β0: Constant 
βi: Influence rate of the independent variable i on the dependent 
variable i. 
Xi: Influence of the independent variable i on the dependent variable i. 
ɛ: Unstudied effective factors 
3.2. Sampling method 
3.2.1. Sample object and data collection method 
Sampling object is Vietnamese manufacturing enterprises. Due to 
limited time and resources, the enterprises were selected according to the 
convenient sampling method, mainly in Hanoi and the Northern provinces, 
around Hanoi. 
Surveys are used to collect data for the description and testing of 
hypotheses. The questionnaires were sent directly to the company, sent by 
post or surveyed online through the website at https://docs.google.com/forms. 
13 
To facilitate data collection and processing, the answered paper 
questionnaires after being answered are also entered into the form on the 
application at https://docs.google.com/forms 
3.2.2. Sample size 
The thesis aims to collect from 140-160 surveys. The sample of the 
survey will include businesses of different sizes, organizational forms and 
ownership composition. To collect the required number of samples for the 
study, the author uses convenient sampling methods. With about 450 
submissions, the author hopes to receive from 150 to 200 responses 
3.3. Research order 
The study will be done in the following steps: 
Step 1 Material study 
Step 2 Independent variable determination and survey building 
Step 3 Trail-test survey 
Step 4 Adjust survey, carry out survey 
Step 5 Clarify material 
Step 6 Material analyst with SPSS 20 and SmartPLS 3 software 
CHAPTER 4 
RESULTS OF THE EFFECTIVE FACTORS ON USE OE MEASURES 
IN THE VIETNAMESE MANUFACTURING ENTERPRISES 
4.1. Descriptive statistics of research samples 
Number of questionnaires sent out and sent by post, email (link and 
soft copy of survey), through surveyors to the enterprise to meet the chief 
accountant, department head or accountant to interview and fill in the 
questionnaire was close to 450 votes. The number of votes collected was 171, 
the number of votes that could be used after clarifying was 153. The response 
rate was nearly 38.0%. The percentage of usable votes to the total number of 
votes collected is 89.4%. 
14 
4.2. Results of the survey on the situation and the using level of OE 
measures in Vietnamese manufacturing enterprises 
Using frequency analysis function of SPSS20 software to perform 
statistics to describe the current situation of applying OA measures in 
Vietnam's manufacturing enterprises. The results show that manufacturing 
firms pay more attention to productivity, production time, revenue growth, 
and profit but less attention to the number of returned products, number of 
failures machine, quitting rates and information related to occupational 
accidents 
4.3. Study the effects of independent variables on the using level of 
OE measures in Vietnamese manufacturing firms. 
Checking the model's criteria shows that all models have internal 
uniformity reliability, convergence value and the necessary differentiating 
value to evaluate the effects of independent variables on the dependent 
variable. UsingBoostrap for each model using SmartPSL 3 software gave the 
following results: 
Model 1 
This model assesses the effect of random variables on the use of 
financial measures including Revenue growth rate; Cash flow; Profit growth 
rate; Actual profit / cost estimate; Return on investment (ROI); Return on 
assets (ROA) and Return on equity (ROE). 
Table 4.20. Beta and P-valuecoefficients of model 1 
Hypothesis 
Relationship Beta P Values Results 
H1-1 Scale ->Finance -0,013 0,827 Reject 
H1-2 Competition -> Finance 0,146 0,046 Accept 
H1-3 Decentralization -> 
Finance 0,272 0,010 Accept 
H1-4 Tidiness -> Finance 0,076 0,356 Reject 
15 
H1-5 Flexibility -> Finance 0,256 0,009 Accept 
H1-6 HB & UH -> Finance 0,405 0,000 Accept 
PLS-SEM theoretical model on the influence of independent variables on the 
use of financial measures in Vietnamese manufacturing enterprises 
 F1 = 0.405X6 + 0.272X3 + 0.226X5 + 0.146X2 
In which: 
F1: Usage of financial metrics 
X2: Competition 
X3: Decentralization 
X5: Flexible structure 
X6: Understanding and support 
Model 2 
Model 2 tests hypotheses about the relationship between the 
independent variables and the use of customer aspect measures including: 
Customer satisfaction; Number of customer complaints; On-time delivery 
rate; Number of new customers and Rate of revenue from new customers 
Table 4.21. Beta and P-value coefficientsof model 2 
Hypothesis 
Relationship Beta P 
Values Results 
H1-7 Scale -> Customers -0,157 0,116 Reject 
H1-8 Competition ->Customers 0,263 0,001 Accept 
H1-9 Decentralization-> Customers 0,138 0,138 Reject 
H1-10 Tidiness -> Customers 0,192 0,023 Accept 
H1-11 Flexibility -> Customers 0,176 0,069 Reject 
H1-12 HB & UH -> Customers 0,418 0,000 Reject 
Source: Authors' analysis using SmartPLS 3 software 
16 
PLS-SEM theoretical model is about the influence of independent 
variables using customer aspect metrics in the Vietnamese manufacturing 
enterprises is: 
F2 = 0.418X6 + 0.263X2 + 0.192X4 
In which: 
F2: Using level of customer aspect metrics 
X2: Competition 
X4: Tight structure 
X6: Understanding and support 
Model 3 
Model 3 tests hypotheses about the relationship between the 
independent variables and the using level of employee dimensions, including: 
Rate of employees quitting; Employee Training Costs and Staff Satisfaction 
Table 4.22. Beta and P-value coefficients of model 3 
Hypothesis 
Relationship Beta P 
Values Results 
H1-13 Scale -> Staff -0,021 0,742 Reject 
H1-14 Competition -> Staff 0,123 0,190 Reject 
H1-15 Decentralization ->Staff 0,178 0,019 Accept 
H1-16 Tidiness ->Staff 0,254 0,003 Accept 
H1-17 Flexibility ->Staff 0,215 0,024 Accept 
H1-18 HB &UH ->Staff 0,332 0,004 Accept 
Source: Authors' analysis using SmartPLS 3 software 
The PLS-SEM theoretical model of the tight corporate structure 
influence on the using level of employee dimensions in the Vietnamese 
manufacturing enterprises is: 
F3 = 0.332X6 + 0.254X4 + 0.215X5 + 0.178X3 
In which: 
17 
F3: Using level of employee aspect metrics 
X3: Decentralization 
X4: Tight structure 
X5: Flexible structure 
X6: Understanding and support 
Model 4 
This model tests hypotheses about the relationship between the 
independent variables with the using level of internal process aspect 
measures, including: Number of accidents; Amount of compensation and 
treatment for the accident; Scrap rate; Labor productivity; Production time; 
Time off work and Number of hours / number of failures. 
Table 4.23. Beta and P-value coefficients of model 4 
Hypothesis 
Relationship Beta P 
Values Results 
H1-19 Scale -> Internal -0,024 0,670 Reject 
H1-20 Competition ->Internal 0,246 0,020 Accept 
H1-21 Decentralization -
>Internal 0,244 0,017 Accept 
H1-22 Tidiness ->Internal 0,228 0,007 Accept 
H1-23 Flexibility ->Internal 0,221 0,033 Accept 
H1-24 HB & UH ->Internal 0,164 0,241 Reject 
Source: Authors' analysis using SmartPLS 3 software 
PLS-SEM theoretical model on the effects of independent variables on 
the use of internal measures in the manufacturing enterprises: 
F4 = 0.246X2 + 0.244X3 + 0.228X4 + 0.221X5 
In which: 
F4: Using level of internal metrics 
X2: Competition 
18 
X3: Decentralization 
X4: Tight structure 
X5: Flexible structure 
Model 5 
Model 5 tests hypotheses about the relationship of the effects of 
independent variables on the use of product quality measures such as: 
Percentage of defective products; The rate of products returned; Quality cost 
and Repair and warranty cost. 
Table 4.24. Beta and P-value coefficients of model 5 
Hypothesis 
Relationship Beta P 
Values Results 
H1-25 Scale ->Quality product -0,012 0,875 Reject 
H1-26 Competition ->Quality product 0,260 0,002 Accept 
H1-27 
Decentralization ->Quality 
product 0,226 0,006 Accept 
H1-28 Tidiness ->Quality product 0,224 0,004 Accept 
H1-29 Flexibility ->Quality product 0,228 0,007 Accept 
H1-30 HB & UH ->Quality product 0,264 0,000 Accept 
Source: Authors' analysis using SmartPLS software 3 
F5 = 0.260X2 + 0.226X3 + 0.224X4 + 0.228X5 + 0.264X6 
In which: 
F5: Using level of quality metrics 
X2: Competition 
X3: Decentralization 
X4: Tight structure 
X5: Flexible structure 
X6: Understanding and support 
Model 6 
19 
Model 6 tests hypotheses about the relationship between the independent 
variables and the use of renovation product measures. The metrics chosen to 
represent product renovation are: Number of new products to the market; 
Time new product to market and Percentage of sales from new products. 
Table 4.25. Beta and P-value coefficients of model 6 
Hypothesis 
Relationship Beta P 
Values Results 
H1-31 Scale ->Renovation product 0,037 0,554 Reject 
H1-32 Competition->Renovation 
product 0,164 0,028 Accept 
H1-33 Decentralization ->Renovation 
product 0,134 0,205 Reject 
H1-34 Tidiness ->Renovation product 0,233 0,007 Accept 
H1-35 Flexibility ->Renovation 
product 0,218 0,031 Accept 
H1-36 HB & UH ->Renovation 
product 0,353 0,001 Accept 
CHAPTER 5 
DISCUSSIONS, RECOMMENDATIONS AND CONCLUSION 
5.1. Research issues and conclusions 
To answer the question "The effect of some factors on using level the 
OE measures in the Vietnamese manufacturing enterprises", the thesis has 
specified 7 initial hypotheses into 36 hypotheses reflecting the relationship 
between factors and groups of operational efficiency measures. 
Based on the results of PLS-SEM analysis to test hypotheses reflecting 
the relationship between the dependent variables and the independent 
variables, 11 assertive hypotheses can be rejected. From 25 confirmed 
20 
hypotheses are accepted and the results of PLS-SEM model analysis allow 
the following conclusions to be made: 
- Accounting staff's understanding and support of the highest 
management authority for OE measurement, competition, corporate 
governance decentralization, and tight corporate structure have a significant 
positive effect on the use the financial measures of the Vietnamese 
manufacturing enterprises. 
- Competitive pressure, tight corporate structure and accounting staff’s 
understanding and the highest governor's support for OE measurement have a 
positive and positive impact on the using level the metrics customer aspect of 
Vietnamese manufacturing enterprises 
- Decentralization of corporate governance, tight corporate structure, 
flexible corporate structure, and accounting staff’s understanding and the 
highest support of the top management in the OE measurement has a positive 
effect and same dimension to the extent to which the employee aspect metrics 
are used. 
- Competitive pressure in the market, decentralization in corporate 
governance; tight corporate structure and flexible corporate structure have a 
positive and positive impact on the use of internal process aspect metrics of 
Vietnamese manufacturing enterprises 
- Competitive pressure in the market; decentralization of corporate 
governance, strict corporate structure; the flexible corporate structure and 
accounting staff’s understanding and the highest governor's support for OE 
measurement have a positive and positive impact on the degree of use of 
product quality metrics of Vietnamese manufacturing enterprises 
 - Competitive pressure in the market, tight corporate structure, flexible 
corporate structure and accountant's understanding and the highest support of 
the governor to OE measure has a positive effect and same direction to the 
extent of using the measures of product innovation by Vietnamese 
manufacturing enterprises. 
21 
5.2. Implications and meanings of research 
 From the above analysis results, the implications, meanings and 
recommendations are drawn as follows: 
 - The manufacturing enerprises need to be aware of the increasing 
pressure of competition in the market and the role of the OE measurement 
system in providing information for decision-making, affecting the batter's 
behavior to proactively stay ahead of building a effective measurement 
system that match goals and business strategies to provide indicators for the 
position and performance of departments in the enterprise to improve 
business efficiency, deal with
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