Influence of the press on public policy making in Vietnam

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1Introduction. 6

1.1The aim of the research and research questions. — . 6

1.2Extent and unification of concepts—. 7

/. 2./ Extent of research . . 7

/. 2.2 Unification of concepts and common comprehension/Explanafions of essential terminologies — g

2Backgrou nd —- 10

2.1The particularity of Vietnam press.— ■■ 10

2.2The fact of research about press' influence on public policies planning in Vietnam 11

3Researching method/Theory framework 12

3.1Theory of public policy 12

3.1.1 Main public policy tools . 14

3.1.2 Process of organizing and promulgating public policy 14

3.1.3 “Achilles heel" of policy making in Vietnam 15

3.2Theory of the Press 16

3.2.1The Fourth Power: 16

3.2.2Theory and classification of journalism 18

3-3 Model and mechanism of mass media—————— . 19

3.3.1Traditional media model .20

3.3.2New communication model 21

3.3.3Influence mechanism of the mass media 23

3.3.4Influence mechanism of the press to public policy. 24

3.3.5The psychology of Vietnam 's audiences 24

4Managing press policy in Vietnam. 27

4.1Guideline of Vietnam's Communist Party on the Press ————————. 27

4.2Law system of Vietnam's government on press activities. 28

4.2.1 Press Law system and legal documents: 28

4.2.2 Managing information, press license under legal document system .29

4.2.3Administer press activities by lose on other mediums 29

5Searching situations and analysis 31

5.1The positive influence of the press on public policy 31

5././ Effect on taking shape the policy 31

5.1.2The influence on the policy drafting. 35

5.1.3 Influence on adjusting policies / managing policy / assessing results 36

5J Negative influences of the press on public policy, and the "herd mentality " of the press 37

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